Fundamental to Creative Commons are the concepts of authorship, collaboration, learning from one another.
This is something that anyone who publishes on the Web can ill afford to ignore. By providing a platform which articulates the boundaries of web postings’ use and the libellous pitfalls of overlooking copyright (Foust), Creative Commons gave me a lot to think about. Particularly as I begin to document and research my new media project, I am aware of the need to check the copyright status of any images and quotations I use, and fully attribute to the creator. In short, “make sure you have the rights”.
As I post my own photographs on Flickr, even if personal, I’ll exploit the tool that Creative Commons under the chairmanship of Joi Ito has philanthropically provided. After all, you can never be too sure that the cute pic of you and your friend out clubbing won’t turn up in some seedy site linked to some purpose far from that originally intended!
Andrew Heavens’ blogpost about his embracing of the creative commons idea is a revealing one indeed, about the sheer power of the World Wide Web when it is exploited as a tool to shed light on tragedies than might just make page 7 of your daily newspaper. By allowing use of his professional photographs through the Creative Commons vehicle, Heavens enabled an important event to get out of Ethiopia and into more of the world’s consciousness. And well we know the impact of a strong photograph.
“Time and distance have allowed me to reflect on the many benefits of learning to stop worrying and start loving the liberating effect of Creative Commons,” he writes in response to understandable financial concerns of sharing his photos license-free. It has also opened up global business opportunities that he hitherto was unaware of.
The possibilities for budding journalists on the Web could be immense, but it is too early to predict. I can see the legal ramifications of unbridled use of other’s work, and that law makers and regulators have a long way to go to control what can be described as a moving target, the ever expanding and versatile Web. This approach to copyright works well for an established photojournalist like Heaven’s, but for a beginner, perhaps blogging and tagging are more likely to attract the public to your work, and the licensing agreement is secondary. I believe it does offer a measure of the authenticity and professionalism of your work though. As people begin to cite your work, then perhaps what happened to Heavens is possible, though I believe you still need to have a niche, something original you have to say or depict.
Additionallly, it provides opportunities for open collaboration on projects, beyond those wiki or blog-based, where individual’s websites can freely import and export relevant information in keeping with the terms of that site’s CC license As Creative Commons grows, I imagine it will become a trademark of intellectual property standards on the Web, so it’s more than worth your while to be part of such a growing movement.
As Lawrence Lessig reveals, there is a history of innovation being built on the back of some sort of piracy, exploitation of someone else’s creativity and ideas. This is true of developments in music, science, the auto-industry; the list goes on. P2P platforms that enable peer-to-peer file sharing have revolutionized the nature of information.
For now, in Hong Kong what we have are established rules of copyright regarding the use of material under common law. Without a doubt, Creative Commons is a necessary agent, which may help to temper piracy and ensure that credit goes to creators, thus “benefit[ting] authors and society”.
As Lessig writes, “The question is one of balance, weighing the protection of the law against the strong public interest in continued innovation. The law should seek that balance, and that balance will be found only with time”.
N.B. The SCMP published an editorial earlier this week on the nature of WWW information and sharing as a driver for social development, based upon MIT’s decision to freely publish its course materials for the benefit of the global society.
“History has shown that the spread of knowledge depends on it being widely shared. The forces of progress unleashed by a few wise men can never hope to match the impact of an educated population with access to all kinds of publications. What the internet has done in facilitating the circulation of knowledge in this age of information is akin to what the invention of printing and the setting up of libraries achieved in previous eras.
“Since MIT’s pioneering move, internet search engine Google has embarked on an even more impressive project to scan every literary work into digital format and put them online. Yahoo, its arch-rival, has teamed up with Microsoft to create a “common pot” of digitised books from among university collections.
“Knowledge has indeed become only a mouse click away. That has not obviated the need for good teachers. If nothing else, their service in guiding novice learners to distinguish between garbage and gems from the wide array of information available on the Web has become even more valuable. MIT has given away its course materials, but its standing as an institution of higher learning has grown, not shrunk. It has shown that altruism in sharing knowledge pays.”